White Flower Farm: From Print to the Internet

Solution: User Interface / Website Design and Advanced Search

Since 1950, White Flower Farm has published a catalogue and offered a wide range of annuals, perennials, shrubs, vines, bulbs, and houseplants to gardeners throughout the continental United States.

Wanting to leverage their direct marketing business beyond paper, but staying true to the individual and gift-giving gardener, White Flower Farm worked with Bock to develop a customizable Advanced Search area for their website. This feature allows customers to search by Plant Type, Color, Zone and other plant specific features.

View website