Danskin: Strengthening the Brand with a State-of-the-Art Website

Solution: Website Redesign & Content Management Tools

Since 1882, Danskin has set standards in the dance world. This approach of high standards is universal to the Danskin Brand.

Expanding their product offerings to active, yoga and casual wear lines, Danskin needed to update their website Design and Functionality as well. With a large product offering -- over 10,000 SKUS -- that is current and relevant, the website design, advanced search, and feature set needed to reflect this as well.

Utilizing the Bock Loader, a desktop content management tool, with the new website design, Danskin is now presenting a web face to the world that is reflective of the strength and quality of their brand and products.

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